|
Ms. Lina TAN
Director of Marketing,
GloPerformance Consulting Group
Lina TAN, Bachelor of Business Administration (NUS)
Ms Lina TAN is director of marketing with a broad and in-depth
experience of the corporate world. She has close to 20 years
of strategic planning, marketing management and marketing
communications experience, and can boast of insider knowledge
of the different marketing and PR needs of businesses in various
industries.
Lina started her career as a programmer analyst with the National
Computer Board of Singapore and was trained in programming
languages, system analysis and system design. Her versatility
enabled her to switch and pursue a career in consumer marketing
with Levi Strauss (S) Pte Ltd where she covered brand &
promotional campaigns, market surveys and competitive studies.
Lina gained South East Asia regional marketing experience
at Whatman Far East Pte Ltd, a specialist in scientific laboratory
supplies. She was involved in market surveys, and organizing
technical seminars, dealers’ conferences and exhibitions
such as InstrumentAsia and ChemAsia.
Lina joined DHL (S) Pte Ltd in 1989. She was promoted several
times, moving from Marketing Services Manager for DHL Singapore
to Regional Marketing Planning Manager with DHL Far East Regional
Office (based in Hong Kong) and to Marketing Manager for DHL
IndoChina & South Asia. Lina then joined MasterCard International
as Director of Advertising and Promotions. She was responsible
for the promotion of the MasterCard brand and marketing activities
in the Asia Pacific region (mainly Hong Kong, Taiwan, Australia,
Malaysia, Indonesia, Korea, Singapore). Lina was also with
Cycle and Carriage as its Divisional Manager (Marketing) where
she played a key role in all the marketing and PR activities
for Mercedes-Benz passenger cars, commercial vehicles and
aftersales services.
Since then, Lina has worked with many small and medium sized
companies on various branding and marketing projects. She
has helped the companies to be more professional, organized
and effective in achieving their goals and vision.
In addition to having a Bachelor degree, Lina also holds a
Graduate Diploma in Marketing Management.
|
